Mega-Trend Mobile Payment?
Big question ….but we can still lean back and rest – at least in 2013. For most customers the Digital Wallet is fairly unknown. Even in the US. Only every second customer knows what the term “Digital Wallet” refers to according to a study done by ComScore. And the study outlines: Those players that have a strong brand within the digital payment business are well positioned. The only difference is that these brands have different payment methods, complex technology and all sorts of different systems.
PayPal is still the top leader with a total of 72 percent being ahead of the awareness game among a fierce competition. A total of 48 percent has already used their solution. Every second is aware of Google Wallet. Unfortunately the number of users decrease, with all the other numbers diminishing to a one digit number for other providers.
Although the numbers don’t look glamorous, the Digital Wallet is an increasingly important topic. On the other side, there is still enough time left to do plenty of experiments. And this time is essential to get it right, so that brands have plenty of time to increase awareness, educate the market and position itself within the market as an expert, before it really kicks off. You don’t want to be late in this came. According to a recent eBay study, “The Future of Commerce”, every second consumer can imagine a future without cash. More than half of the consumers can imagine the possibility to replace the wallet with their mobile.
To Be Social or Not to Be. 