Our newly found love – the two-way communication maybe pretty tricky in particular in a world where everyone thinks they have the answer to everything. (Don’t we love it when our opposition is a bit of a smarty pants🙂 ) Nope, we don’t and I don’t think anyone does. People just chose to react in different ways when dealing with smarty pants such as ignoring them, arguing back, feeling resentful, thinking to oneself “God gave me two years” or just gently wander off…
But the main challenge is when people think they have the answer to everything is when we run into a pickle…Firstly – let’s be honest – why does anyone choose to spend time listening to you if you have nothing really interesting to say? No one will give you their time…only if they are super nice, your parents or forced and their life depends on it.🙂 Secondly if you really want people to listen to you, don’t you think you need to be capable to listen to others as well? Because at the end of the conversation, if you are not listening, then you are not going to be hearing what people are interested in and why should they give you then time of the day to browse your Social platforms, websites, etc to listen to you then? Why should anyone listen to you if you have nothing to say and your just a cool brand with a pretty face ? I think you know the answer to this🙂
Pfewh…like I said “two-way communication” can be quite tricky in particular if you need to listen to 1million fans on Facebook, 500k Followers on Twitter…oh and then there are 400k subscribers on YouTube, and then you are intending to launch Google Plus as well…sooo, going back to the above, if you want customers to listen to you, you have to have something to say…and then as I have mentioned it in my previous blogs before – you need content. And not only a few lines, some crappy picture and an anecdote…No, you need the creme de la creme so that people want to come back for more. Like with the Queen Of England – there is always another story that delivers more stories – so I decided, Content is not just King as I referred to in a previous blog, it is the Queen.
A great person, Roxane wrote not too long ago in a fun but very insightful piece (Content is Queen) that the communication characteristics needed today to be successful are typically “feminine.” (To all the women out there, does it not feel good to hear this and be proud to be a woman – give yourself a little tab on the back)
■ Good at sharing: Content needs to be available in ways that are easily shareable.
■ In relationships: Content is how people experience your brand so the content equivalent of a one-night stand won’t cut it for the long-term relationships. Brand need to thrive and brand essence is the heart and soul.
■ Perfect hostess: Brands need to help people share content, ideas, etc. with each other. Lets get together and have some fun !
■ Good listener: Brands need to track and learn from your customers’ digital “tracks,” from what they say to what they do. Listen and feedback !
Roxane, my I say “You rule” and yes, “Content is queen!”